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MY CASE STUDIES   Mexico City: A Prison and a Press Conference THE PROBLEM: Although PSI had always gotten some media coverage for its hard-hitting, innovative and market-based programs, it was usually the result of a journalist stumbling across us rather than anything we did to attract attention. It was time to take a more proactive approach. My efforts landed me in prison. > Read Mexico City Case Study  "The Inner Circle": Reaching the Influencers THE PROBLEM: In 2003, PSI was well-known within its segment of the global health world and by a small group of longstanding donors, but not at all among a group of influencers that we dubbed "The Inner Circle." In order to continue to diversify our revenue base and increase our influence in global health, I set out to change that. > Read "Inner Circle" Case Study  The Politicization of AIDS: In Defense of HIV Prevention THE PROBLEM: Starting in 2003, PSI came under attack from the political and religious right wing over our HIV prevention work with high-risk groups like commercial sex workers, particularly in Central America. For the first time, we engaged in a concerted advocacy effort to defend evidence-based HIV prevention. > Read "Politicization of AIDS" Case Study |
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